Google Shopping Feed (M2)

All Magento products to Google Shopping needs to have two out of three unique identifiers

1. Brand
2. MPN
3. GTIN

Since not all products have MPN or GTIN numbers Google decided to introduced the attribute with the name‘identifier exists’ to allow merchants sell custom made goods, old books and retailer specific bundles which don't have GTIN numbers or MPN's.

What is The Identifier Exists attribute 

The default value of ‘identifier exists’ attribute is always set to TRUE (activated) assuming that the unique identifier exists as Google requires this, therefore, the number should be entered for the product to be included in the Shopping feed. Items where ‘identifier exists’ is set to TRUE but no GTIN or MPN inserted the product will not be submitted to Google Shopping feed.

With products where unique product identifiers are required, merchants must submit the ‘identifier exists’ attribute with a value of FALSE when the item does not have unique product identifiers appropriate to its category, such as GTIN, MPN, and brand.

Examples of how to submit unique product identifiers correctly:

Books

Rare old books: submit ‘identifier exists’ with a value of FALSE.
New books (published after 1970): provide ISBN.

Custom Goods

Hand made goods: submit ‘identifier exists’ with a value of FALSE.
Antique goods: submit ‘identifier exists’ with a value of FALSE.

Apparel

Mass produced clothing: provide ‘brand’.
Custom clothing: submit ‘identifier exists’ with a value of FALSE.

Multipacks

Manufacturer-defined multipack: follow the Unique Product Identifier Rules as described above. This multipack should be treated as a single item.
Merchant-defined multipack: follow the Unique Product Identifier Rules as described above for the individual base item in the multipack.

Product Bundles

A manufacturer-defined bundle (e.g., a camera body with a lens): follow the Unique Product Identifier Rules as described above. This bundle should be treated as a single item.

A merchant-defined bundle (e.g., a custom bundle of camera, lens, and case): submit ‘identifier exists’ with a value of FALSE for these items and do not provide unique product identifiers, even if the bundle contains some individual items that have unique product identifiers.

The ‘identifier exists’ for Google Shopping can be found in the Advanced section of the Google Shopping configuration in your Magento Back-end.

How the the Identifier Exists Attribute works in the Google Shopping Extension

In the Magento 2 extension we programmed a script to automatically set the right value for the Identifier Exists Attribute.

Activate - False - Visible
Identifier exists = FALSE
Now you inform Google that you don't have product identifiers on the products.
This is activated when you don't have more then 2 product identifier as brand, MPN, GTIN.

So if you don't have a valid value for this, set it to none to keep the field empty and show Google that you don't have any identifier on that product.
The Identifier Exists attribute is only set to False when you don't fill in that value.

Deactivate - True - Invisible
Identifier exists = TRUE
Now you inform Google that you do have product identifiers on the products.
This identifier is not in your feed as Google knows that if you don't use this attribute/value that you have valid product identifiers.