Rich Snippets Suite

1. Use the Pinterest Rich Pins
Rich Pins are a new feature on Pinterest that gives Pinterest users the ability to directly act on pins. With Rich Pins: recipes can include ingredients, films can include reviews, and products can include price and availability, making it easier than ever to convert Pinterest traffic into sales on your store. 

To take advantage of Rich Pins, you'll need to create a Pinterest business account. After that, the Rich Pins can be used.
Create a Pinterest Business Account

If you already have a personal Pinterest account, you can convert to a Business account at http://business.pinterest.com. Make sure you complete steps 2-5 below as well.

To create a new Business account:
Go to https://pinterest.com/business/create/.

Fill out the form and check off that you agree to Pinterest's terms of service.
Make sure to use your primary Magento domain.

Back in Pinterest, click Create Account.You'll be prompted to pick 5 boards to get started.
Once you have chosen your boards, you'll be presented with Pinterest's Get Started page.
Your website should now be marked as Verified, go ahead and start Pinning!