Google Shopping for Magento 2
5.0 37 Based on 37 reviews
Powerful Magento 2 Google Shopping Feed Extension for Accurate Merchant Center Data
Create reliable Google Shopping feeds directly from Magento 2
Managing product data for Google Merchant Center can become complex when your Magento 2 catalog grows, contains multiple store views, uses custom attributes, or requires frequent price and stock updates. The Google Shopping Feed extension for Magento 2 helps merchants generate structured XML feeds that match Google Merchant requirements, without manual exports or custom development.
The module is built for store owners, e-commerce teams, and developers who want full control over feed content, product selection, attribute mapping, categories, pricing, images, and promotions. It supports both simple and advanced catalog setups, including multi-store environments, configurable products, inventory feeds, and automated feed submission.
With a clear Magento admin configuration and cron-based automation, your Google Shopping product data stays accurate, complete, and ready for Google Merchant Center.
Connect your attributes
Activate your Product-types
Automate Feed Generation
Meets Google Merchant Requirements with Cleaner Feed Data
A Google Shopping feed is only useful when the product data is complete, valid, and accepted by Google Merchant Center. This Magento 2 extension helps reduce feed errors by giving you control over required and recommended attributes such as GTIN, EAN, MPN, brand, price, availability, category, image, and product condition.
The module supports configurable fallback logic for important values, including category data and the g:condition attribute. This means product-level data can be used where available, while a default value keeps the feed complete when specific product data is missing.
Built-in filters allow you to include or exclude products based on Magento data, helping you prevent unsuitable products from reaching Google Merchant Center. XML output is validated for special characters in category names and custom fields, reducing common encoding issues in feed generation.
A Complete XML Feed in Just Minutes
The Google Shopping Feed module turns your Magento 2 catalog into a structured XML feed that can be used by Google Merchant Center. Essential product data is automatically collected from Magento and can be mapped to the required Google Shopping attributes.
You can configure the feed from the Magento admin, choose which products are included, define attribute mappings, and generate the output on demand or through cron. This makes the extension suitable for both quick setups and advanced catalog strategies.
For larger catalogs, the module uses streaming XML generation with XMLWriter. Instead of loading the full feed into memory, the feed is written incrementally. This improves reliability for stores with many products, large inventories, or complex store-view setups.
The result is a scalable Magento 2 Google Shopping feed that stays practical to manage as your catalog grows.
Automatic XML Feed for Each Magento Store View
Managing one generic feed is often not enough for serious Magento 2 stores. Different store views may use different languages, currencies, categories, product names, or pricing rules. With this extension, you can generate separate Google Shopping feeds for each Magento store view and configure them according to your market requirements.
The module uses Magento cron to generate and update feeds automatically. Product changes, price changes, stock updates, and catalog adjustments can be processed without manually rebuilding or uploading files.
This is especially valuable for international stores, multi-brand Magento installations, and merchants that advertise in several regions. Each feed can be aligned with the right language, currency, and product selection, while still being managed from the familiar Magento backend.
For developers and advanced users, the module includes efficient feed processing logic and generator-based data handling, making it better suited for large catalogs and scheduled background processing.
Smarter Product Types, Categories, and Attribute Mapping
A strong Google Shopping feed depends on accurate product classification. This Magento 2 Google Shopping extension gives you flexible control over product_type, Google categories, and Magento attribute mapping.
Multi-select product_type attribute values can be split into separate g:product_type nodes, giving Google more complete category context when products belong to multiple product paths. For simple products without their own category, the module can use the parent category when configured, helping maintain accurate product type data in configurable catalog structures.
The extension also supports fallback handling for category data. When a product-level category attribute is empty, the configured default category can be used instead. This prevents incomplete category output and helps keep your feed consistent.
Attribute mapping is configured in the Magento admin, making it possible to connect native Magento attributes, custom attributes, and feed-specific values without changing code.
Google Merchant Promotions Feed Support
With Google Merchant Promotions Feed support, you can include discounts, coupon codes, and special offers in your Magento 2 Google Shopping setup. Promotions can be linked to products using a promotion ID, allowing Google to show promotional labels in Shopping ads and free listings when eligible.
This is useful for seasonal campaigns, coupon strategies, category promotions, and temporary sales actions. Instead of managing promotion data manually, you can keep your product and promotion data aligned from Magento.
The module also includes support and documentation around Google’s 175-day promotion duration limit and includes the required promotion feed fields. This helps merchants configure promotion data more accurately and reduces the risk of avoidable Merchant Center warnings.
Google Shopping Inventory Feed Support
The Magento 2 Google Shopping Feed extension includes dedicated support for Google Inventory Feeds, allowing you to synchronize inventory-related product data separately from your primary product feed. This is especially valuable for stores with frequently changing stock levels, dynamic pricing, or large catalogs where inventory updates need to be processed more frequently.
Instead of regenerating the complete product feed every time inventory changes, the module can generate optimized inventory feeds containing only stock availability, quantity, and pricing-related updates. This reduces processing overhead and keeps your Google Merchant Center inventory data accurate and up to date.
Recent improvements introduced streaming inventory feed generation using PHP generators and XMLWriter, significantly lowering memory usage during feed creation. This makes the extension highly suitable for Magento 2 stores with large inventories, ERP synchronizations, and automated stock imports.
Combined with Magento cron automation, the Inventory Feed support helps reduce outdated product availability, prevent price mismatches, and improve the overall reliability of your Google Shopping campaigns.
Checkout Link Integration for Google Shopping
Drive high-intent traffic directly to your Magento 2 checkout by adding checkout links to your Google Shopping product data. Instead of sending every shopper to a standard product page, checkout links can shorten the path from click to order for selected products and campaigns.
This is especially useful for merchants who want to reduce friction for simple products, repeat purchases, or products where the buying decision is already made before the click.
Direct Feed Submission to Google Merchant Center
Save time and reduce manual errors by sending your Magento 2 Google Shopping Feed directly to Google Merchant Center through a secure feed connection. You no longer need to download XML files and upload them manually.
1. Set Google credentials
Add your SFTP or FTP credentials from Google Merchant Center.
2. Configure your feed
Choose the file name, schedule, store view, and feed contents in Magento.
3. Upload automatically
Let Magento cron generate and submit the feed at the configured interval.
Built for Large Magento 2 Catalogs
Large Magento 2 catalogs can put pressure on feed generation, especially when feeds contain thousands of products, multiple store views, inventory data, images, categories, and custom attributes. This extension is built to handle that more efficiently with streaming XML generation.
Shopping feeds and inventory feeds are generated using XMLWriter, which writes the feed incrementally instead of building the complete XML structure in memory first. This helps reduce memory usage and improves stability for scheduled feed generation.
The module also includes optimized product data processing and generator-based inventory handling. This makes it more suitable for stores with frequent stock changes, large product imports, ERP updates, or complex cron schedules.
For merchants, this means more reliable feed automation. For developers, it means a cleaner and more scalable technical foundation that follows Magento 2 processing patterns.
Flexible Image Handling Including External Image URLs
Product images are one of the most important parts of a successful Google Shopping listing. This Magento 2 Google Shopping Feed extension supports standard Magento product images and external image URLs in feed generation.
External image URL support is useful for merchants working with a PIM, DAM, CDN, ERP, or custom catalog infrastructure where image assets are not always stored directly in Magento media. The feed can still generate valid image output while keeping the product data structure aligned with your existing setup.
Combined with attribute mapping and product filters, this gives developers and store owners more flexibility when building a reliable Google Shopping data pipeline.
Accurate images help improve listing quality, reduce mismatches, and make Shopping ads more useful for customers who compare products visually before clicking.
Reliable, Tested, and Actively Maintained
Feed generation is business-critical for merchants that depend on Google Shopping campaigns. A small issue in product selection, pricing, visibility, category output, or XML structure can lead to incorrect listings or Merchant Center disapprovals.
The Google Shopping Feed extension is actively maintained and includes an end-to-end test suite covering feed structure, attribute mapping, filters, pricing, images, and more. Recent updates also improve configurable product handling, visibility rules, category include and exclude filters, default category fallback behavior, store-scoped attribute logic, and XML encoding for special characters.
The module is designed to work with Magento cron, Magento store views, configurable product structures, linked simple products, and Content Staging scenarios. For technical teams, shared feed processing logic and dedicated service classes make the codebase easier to maintain and extend.
This gives merchants a more stable Google Shopping feed workflow and gives developers a dependable Magento 2 module to build on.
Technical Details and Who This Magento 2 Extension Is For
The Google Shopping Feed extension is configured directly from the Magento admin. Merchants can manage feed settings, attribute mappings, product filters, category output, generation schedules, and upload settings without leaving Magento. The exact setup depends on your store configuration, but the workflow is designed around Magento’s native admin structure and cron system.
Cron is used for automatic feed generation and recurring feed submission. This keeps product data, stock, pricing, and category updates aligned with the schedule you define. For large catalogs, streaming feed generation helps reduce memory usage during scheduled runs.
The module supports key Magento catalog workflows, including configurable products, linked simple products, store-view scoped values, category fallback logic, product visibility settings, inventory data, and custom attributes. Developers can benefit from structured service classes, optimized attribute option resolution, and product data API methods that support related Google Shopping integrations.
This extension is valuable for store owners who want a reliable Google Merchant Center feed, marketers who manage Shopping campaigns, and developers who need a flexible Magento 2 feed module that can handle real catalog complexity.
SEO, Visibility, and Business Impact
A clean Google Shopping feed directly affects product visibility, campaign quality, and operational efficiency. Accurate titles, categories, images, prices, stock values, product identifiers, and promotion data help Google understand your catalog and reduce preventable Merchant Center issues.
For merchants, this means fewer manual corrections, better control over advertised products, and a more reliable connection between Magento 2 and Google Shopping. For growing stores, automation and streaming feed generation reduce the workload of maintaining product data across multiple store views, currencies, and regions.
Frequently
Asked Questions
A list of the most frequently asked questions from the Google Shopping extension for Magento 2 form.
What is the Inventory Feed used for?
Where can I find the official list of Google categories?
Should I use the same Google category for all markets?
37 of many customers
Rate this plugin with 9.9 out of 10
Fast and Simple
Flexible Module
Always working like a charm
Werkt geweldig
Value for Money
Value for Money
Does What It Should
Plugin Works as Intended!
Google Shoping Feed
Simple Installation, Always Reliable
Works fine.
Perfect Module with Great Support
Perfect documentated - Easy installation - Working at once
Effective
The only inconvenience was that after purchasing the module, I automatically received a link to download it. Unfortunately, it was an outdated version with a small issue. However, this was quickly identified and resolved thanks to customer service. Sending the latest version directly would be better.
Excellent module
Easy to use extension that works!
Generates the RSS feed with ease!
Essential Extension with great customer service
Great plugin
Superb extension with great support from Frank.
Definitely the best Magento extension for Google Shopping
Works well after some help
Perfect extension
Product Feed
Complete
Good plugin and good service
Thanks to the support for the commitment to my problem.
Why pay more? This extension does the job
This is solid for price!
Nice plugin
If possibel I would give 6/5 Stars
Tested a few (free) alternatives and they all were unstable or messy to use.
So definitly worth the money if you want to save yourself some headaches.
Second we canceld a project using magento (with Google Shopping Feed (M2)) and I asked the
support of magmodules if we could refund.
They answered WITHIN MINUTES and gave a full refund!
We will be back once the next project with magento involved starts.
easy extension
Professional Module, Professional Support
Works perfectly, great service.
Good Service
Werkt prima
Doeltreffende extensie
Awesome Support
Knowledgebase
All familiar Help articles
A list of the most frequently asked questions from the Google Shopping extension for Magento 2. We've tried our best to help you with the installation, configuration and troubleshooting. If you do not find the answer you were looking for, you can always send us a message through this form.
Changelog 2.13.0 is released on 6 May 2026
Our plugins are regularly updated to ensure compatibility with the latest Magento release.
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Features:
- Per-product `g:condition` attribute with configurable default fallback
- Multi-select `product_type` attribute values now split into separate `g:product_type` nodes
- E2E test suite with 87 automated tests covering feed structure, attribute mapping, filters, pricing, images, and more
- Support external image URLs in feed generation Bugfixes:
- Fixed configurable products appearing in feed when parent is Not Visible Individually (Only Linked Simple Products mode)
- Fixed Default Category not being used as fallback when product-level category attribute is empty
- Fixed category include/exclude filter using wrong filter type values (`in`/`nin` instead of `include`/`exclude`) Improvements:
- Version and support link now read from `composer.json` instead of hardcoded constants
- Added `.gitattributes` for cleaner release zips (excludes `/Test`, `/docs`, `/.github`, `phpstan.neon`)
- XML encoding validated for special characters (`&`, `<`, `>`) in category names and custom fields Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
- Per-product `g:condition` attribute with configurable default fallback
- Multi-select `product_type` attribute values now split into separate `g:product_type` nodes
- E2E test suite with 87 automated tests covering feed structure, attribute mapping, filters, pricing, images, and more
- Support external image URLs in feed generation Bugfixes:
- Fixed configurable products appearing in feed when parent is Not Visible Individually (Only Linked Simple Products mode)
- Fixed Default Category not being used as fallback when product-level category attribute is empty
- Fixed category include/exclude filter using wrong filter type values (`in`/`nin` instead of `include`/`exclude`) Improvements:
- Version and support link now read from `composer.json` instead of hardcoded constants
- Added `.gitattributes` for cleaner release zips (excludes `/Test`, `/docs`, `/.github`, `phpstan.neon`)
- XML encoding validated for special characters (`&`, `<`, `>`) in category names and custom fields Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Bugfixes:
- Fix store-scoped attribute config not passing storeId to weight flag
- Fix NVI exclusion to respect visibility filter settings Improvements:
- Optimize AttributeMapper option resolution for cron performance
- Extract shared feed processing logic into ImageProcessor and ActionProcessor service classes Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
- Streaming XML feed generation for Shopping and Inventory feeds using `XMLWriter`, drastically reducing memory usage for large catalogs.
- Added `StreamingCreate` service for incremental XML writing without loading all data into memory.
- Added ProductData API methods (`getProductIds()`, `getProductDataGenerator()`, `getProductDataByIds()`) to support the magmodules/magento2-googleshopping-api module.
- Added `getInventoryGenerator()` method for streaming inventory data using PHP generators. Improvements:
- Refactored `ProductData\Repository` to use shared `processProductBatch()` logic, eliminating code duplication.
- Shopping and Inventory feeds now use streaming by default; array-based approach retained for preview and SKU-filtered runs.
- Updated admin system.xml section sort orders for consistent ordering. Bugfixes:
- Fixed Content Staging compatibility by skipping rows without `product_id` during product batch processing. Minimum requirements:
- Magento 2.3.x & PHP 7.4
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Features:
- "Use Parent Category for Simples" option to use parent category for product_type when simple has no category assigned. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
-
Added the required
- Added notifications and documentation for the 175-day promotion duration limit. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Improvements:
- Add sale_price and sale_price_effective_date to the inventory feed. Minimum requirements:
- Magento 2.3.x & 2.4.x
- PHP 7.4 to 8.4
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Improvements:
- Verify that parent products are available on website level for item_group_id. Bugfixes:
- Added fallback value of 1 when the currency exchange rate is not set.
- Fixed an issue with tax caching. Minimum requirements:
- Magento 2.3.x & 2.4.x
- PHP 7.4 to 8.4
-
Bugfixes:
- Fixed issue with filter options on disabled products.
- Fixed issue with special prices for disabled products. Minimum requirements:
- Magento 2.3.x & 2.4.x
- PHP 7.4 to 8.4
-
Features:
- Auto add item_group_id for simples that have a parent. Improvements:
- Use same filters and settings for inventory feed.
- Joined eav_entity_type to resolve catalog_product entity type issues.
- Improved file name handling on SFTP upload.
- Improved category export on Adobe Commerce.
- Simplified cron classes.
- Optimize product filtering performance. Bugfixes:
- Fixed issue when multiple filters were enabled.
- Fixed configurable switch URLs. Minimum requirements:
- Magento 2.3.x & 2.4.x
- PHP 7.4 to 8.4
-
Improvements:
- Improved feed encoding to preserve Cyrillic and other multibyte characters.
- Improved category matching in Adobe Commerce with content staging. Bugfixes:
- Fixed XML handling for products without categories.
- Fixed issue with product filters in feed export.
- Fixed issue with rule date in promo feed. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Improvements:
- Improved category export (product_type) in feed export. Bugfixes:
- Fixed product exclude attribute.
- Fixed category fallback. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Bugfixes:
- Fix support for multi-currency.
- Ensure images have correct suffix slash when using a CDN. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
- Product description is now processed with HTML tags matched to line endings and static lists. Minimum requirements:
- Magento 2.3.x & PHP 7.4
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Bugfixes:
- Fixed config type for 'default category' and 'product type' Improvements:
- Improved advanced filters to allow wildcards Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
- Support for assigning multiple parent products to a single simple product.
- Price logic selector added for bundle products (minimum or maximum price).
- Ability to include hidden images in image exports. Improvements:
- Line endings added to XML export for better formatting. Bugfixes:
- Resolved issue with price settings at website scope.
- Fixed incorrect handling of sales prices. Minimum requirements:
- Magento 2.3.x & PHP 7.4
-
Features:
- Added support for Google Local Inventory Feed
- Added option to include disabled products in the feed
- Added no-cache header to the preview controller
- Added grid renderer for Feed Type in the feed grid Improvements:
- Improved cleanup cron job for outdated feeds
- Fixed image key overwrite issue caused by identical sorting
- Added additional validation on price values Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Bugfixes:
- Fixed feed output for products and promo feed Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Features:
- Added support for Google Merchant Promotions feed Improvements:
- Extra check on 'inventory_reservation' if exists
- Replace spaces by underscores in field names Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Features:
- Added compatibility with Magento 2.4.8 and PHP 8.4 Improvements:
- Improved logic to only exclude simple products when a parent is available for the current store
- Extended stock table validation to also check for empty inventory views Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Bugfixes:
- Fixed issue with incorrect cron handeling Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Features:
- Added support for checkout link template
- Added batch processing support Improvements:
- Implemented mass actions in the feed grid for easier bulk management
- Added a feed cleanup CLI command for streamlined maintenance
- Included a fallback to inventory source item for more reliable stock data handling Bugfixes:
- Resolved table join issues specific to Magento Commerce for better compatibility Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
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New Features:
- Added support for multiple product types.
- Implemented an extensive fallback mechanism for Google Product Categories. Improvements:
- Enhanced source models for product types Bugfixes:
- Resolved issues with incorrect XML nesting in the shipping section.
- Fixed XML namespacing and improved output formatting. Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
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New Features:
- FTP Upload Support added for Google Merchant Center.
- Introduced a new Feed Overview Grid for better visibility and management.
- Code refactoring for improved performance and maintainability. Improvements:
- Admin Configuration Refactored for better structure and usability. Minimum Requirements:
- Magento 2.3.x
- PHP 7.4
-
Features:
- Performance optimizations Bugfixes:
- Simple products associated with 2 configurable are not exported Improvements:
- Prepare for PHP 8.4 Minimum requirements:
- Magento 2.3.x & PHP 7.3
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Changes:
- Also add Exclude for Google Shopping for Grouped products
- Support Dynamic Weight for Bundle products Minimum requirements:
- Magento 2.3.x & PHP 7.3
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Changes:
- Added new option to only push deepest category for product_type Minimum requirements:
- Magento 2.3.x & PHP 7.3
-
Changes:
- Update admin UI
- Added extensive log function
- Added new option for Google Product Type Minimum requirements:
- Magento 2.3.x & PHP 7.3
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Changes:
- Return int for console command (Magento 2.4.6) Minimum requirements:
- Magento 2.2.x & PHP 7.1
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Changes:
- Fixed issue on Adobe Commerce with content staging Minimum requirements:
- Magento 2.2.x & PHP 7.1
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Changes:
- Fixed small issue to add better support for PHP 8.1 Minimum requirements:
- Magento 2.2.x & PHP 7.1
-
Changes:
- Fixed small issue to add better support for PHP 8.1 Minimum requirements:
- Magento 2.2.x & PHP 7.1
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Changes:
- Added support for PHP 8.1 and Magento 2.4.4 Minimum requirements:
- Magento 2.2.x & PHP 7.1
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Adobe Commerce Marketplace Approved
Trust and reliability are at the core of our offerings, which is why we're proud to be listed on the official Adobe Marketplace. Being Adobe-approved means our plugins have undergone rigorous testing to meet Magento Marketplace standards for quality, performance, and security.
This approval assures you that our solutions are built to integrate smoothly with your Magento 2 store, delivering reliable functionality every time. By choosing an Adobe-approved plugin, you're investing in a product backed by a commitment to excellence and adherence to Magento's best practices. Rest easy knowing you're using a solution recognized by the very platform it serves.
Hyvä Compatible Plugin
Hyvä Themes have revolutionized Magento 2 frontends with their focus on simplicity, speed, and developer-friendly architecture. We're excited to share that our plugin is fully compatible with Hyvä, ensuring your Google Reviews and widgets blend perfectly into this modern framework.
Our widgets are designed to complement Hyvä's minimal and high-performance ethos, delivering a fast and visually stunning experience for your customers. No matter where you decide to display your reviews, you can rest assured they'll load seamlessly without compromising speed or aesthetics. With Hyvä support, you're not just adding functionality—you're enhancing your user experience.
Magento Cloud Support
Running your Magento 2 store on Magento Cloud? Great news! Our plugin is fully compatible with the Magento Cloud version, ensuring seamless integration with your cloud-hosted environment. Magento Cloud offers a robust, scalable, and secure platform designed to meet the needs of modern e-commerce businesses. With our plugin, you can enjoy all the features and benefits without worrying about compatibility issues.
Whether you're leveraging Magento Cloud's auto-scaling capabilities or its extensive suite of developer tools, our plugin fits right in. We've optimized the functionality to align perfectly with the unique architecture of Magento Cloud, giving you a worry-free experience. From streamlined deployment to smooth operations, you can count on our solution to work flawlessly in the cloud.
Private Composer Repo
Say goodbye to manual downloads and cumbersome updates! Upon purchasing our plugin, you'll gain instant access to your own private Composer repository. With personalized credentials, you can easily install and update the plugin directly from Composer, simplifying your development workflow.
Composer integration ensures that your Magento 2 store stays up-to-date with the latest features and improvements from our team. No need to worry about compatibility issues or missing files—everything you need is just a command away. Our private repository is your gateway to effortless management, ensuring your store runs smoothly and efficiently.
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