Understanding Competing Offers in the Bol.com Magento 2 Plugin

The Competing Offers section in the Magento 2 Bol.com plugin provides detailed insight into how your product prices compare with other sellers on Bol.com. By using Bol.com’s Competing Offers API, this feature helps you monitor your competitiveness and identify opportunities to improve your pricing strategy.

What Are Competing Offers?

Competing offers represent listings from other retailers selling the same EAN on Bol.com. By analyzing these, you can see if your offer ranks as the best offer and how your pricing compares within the marketplace.

Why It Matters

• Gain a clear overview of your market position per product.
• See which sellers are undercutting or matching your prices.
• Adjust your pricing or fulfillment strategy to stay competitive.
• Use real-time data directly from the Bol.com Retailer API.

How to Access Competing Offers

1. In the Magento Admin panel, navigate to Bol.com → Competing Offers.
2. Click Import Competing Offers or wait for the scheduled cron import (default: every 15 minutes).
3. All available competitor offers will appear in the grid view once imported.

Overview of the Competing Offers Grid

The table displays all relevant details about competitor listings for each EAN:

• ID: Internal reference for the competing offer record.
• Retailer ID: Bol.com retailer identifier of the competing seller.
• Company Name: The competitor’s business name as registered on Bol.com.
• Country: The seller’s country of operation.
• Best Offer: Indicates whether this offer currently ranks as the best offer on Bol.com.
• Price: The selling price of the competitor’s offer.
• Fulfilment: Shows if the offer is Retailer (FBR) or Bol Fulfilled (FBB).
• Condition: Product condition (e.g., New, Used, Refurbished).
• Ultimate Order Time: The latest time the order can be placed for same-day shipment.
• Min/Max Delivery Date: Estimated delivery range of the offer.
• Created At / Updated At: When the record was first imported and last updated.

How the Data Updates

The plugin automatically syncs competing offer data from Bol.com according to your cron schedule. You can adjust the import frequency in:

Stores → Configuration → Bol.com → Cron → Import Competing Offers

Best Practices

• Run the import regularly (every 15–30 minutes) for up-to-date market data.
• Combine this with your pricing rules or feeds to automate offer adjustments.
• Focus on your top-selling products to maintain a strong Buy Box position.

Troubleshooting

No Competing Offers Displayed?

Make sure your products have valid EANs assigned and the API connection to Bol.com is active. Also check if the cron job for “Import Competing Offers” is running correctly.

Data Out of Date?

Manually trigger the import or increase the cron frequency for fresher data.

Conclusion

The Competing Offers dashboard gives you a strategic advantage by helping you monitor your position on Bol.com in real time. Use it to fine-tune your pricing, boost sales, and stay ahead of the competition. For further details, visit our Bol.com Setup Guide or contact Magmodules Support.