Get Started with Facebook for Magento 2

Get your Magento store connected to Facebook & Meta in minutes. This guide covers both the product feed setup for Facebook Catalog and event tracking with Pixel and Conversions API.

Prerequisites

Before you begin:

• Facebook Business Manager account
• Facebook Pixel ID (for frontend tracking)
• Conversions API Access Token (for server-side tracking)
• Facebook Catalog set up in Commerce Manager

Step 1: Enable the Module

1. Go to Stores → Configuration → Magmodules → Meta - Feed
2. Set Enable to Yes
3. Click Save Config

Step 2: Configure Product Feed

1. In the Feed Generation section:
   • Set Enable to Yes
   • Configure filename (default is fine)
   • Set cron schedule (recommended: Daily)
2. In the Attributes section:
   • Map your product attributes (Title, Description, Brand, GTIN)
3. Click Save Config
4. Click Generate Feed to create your first feed

Step 3: Set Up Facebook Pixel

1. Go to Stores → Configuration → Magmodules → Meta - Pixel & CAPI
2. In the Pixel section:
   • Set Enable to Yes
   • Enter your Pixel ID
   • Select which events to track
3. Click Save Config

Step 4: Set Up Conversions API (Recommended)

For better tracking accuracy (bypasses ad blockers):

1. In the Conversions API section:
   • Set Enable to Yes
   • Enter your Access Token
   • Select which events to track
2. Click Save Config

Where to find your Access Token: Facebook Events Manager → Settings → Conversions API → Generate Access Token

Step 5: Upload Feed to Facebook

1. Go to Marketing → Magmodules Meta → Data Feed Logs
2. Copy the feed URL from the latest generated feed
3. In Facebook Commerce Manager:
   • Go to Catalog → Data Sources
   • Add Data Feed → Scheduled Feed
   • Paste your feed URL
   • Set update schedule

Step 6: Verify Setup

Check Feed:

1. Go to Marketing → Magmodules Meta → Data Feed Logs
2. Verify feed generated successfully

Check Pixel:

1. Install Facebook Pixel Helper browser extension
2. Browse your store
3. Verify events fire correctly

Check Conversions API:

1. Go to Marketing → Magmodules Meta → Processing Queue
2. Verify events are being processed
3. Check Facebook Events Manager for server events

You're Done!

Your Magento store is now connected to Facebook & Meta. Products will sync via the feed, and customer actions are tracked through both Pixel and Conversions API.

Need More Help?

Documentation:

• All Help Articles - Complete documentation overview

Support:

• Contact Support - Get help from our team