Best Practices

For a single store with one Feedback Company account:

1. Create one account in Marketing → Feedback Company → Accounts
2. Select that account in Stores → Configuration → Magmodules → Feedback Company → Accounts
3. Enable invitation profile on the account

For stores with multiple brands or regions, each with their own Feedback Company account:

1. Create separate accounts for each brand/region
2. Switch to each store view in configuration
3. Select the appropriate account for each store view
4. Configure locale filters to match the store's language

Example:

• Dutch store → Dutch Feedback Company account → Dutch locale filter
• German store → German Feedback Company account → German locale filter

Place a review slider on your homepage for social proof:

1. Go to Content → Widgets → Add Widget
2. Select FeedbackCompany Slider
3. Settings:
   • Theme: Extended (for visual impact)
   • Show Summary: Yes
   • Reviews to Show: 3-5
   • Autoplay: Yes
   • Autoplay Speed: 5000-7000 (gives time to read)
4. Layout: CMS Home Page → Main Content Bottom

Add trust signals on product/category pages:

1. Go to Content → Widgets → Add Widget
2. Select FeedbackCompany Widget
3. Settings:
   • Review Mode: Sidebar
   • Display Reviews: Yes
   • Display Slider: Yes (if space allows)
   • Number of Reviews: 3
4. Layout: All Pages → Sidebar Main

Always-visible trust badge:

1. Go to Content → Widgets → Add Widget
2. Select FeedbackCompany Reviews Floating Widget
3. Settings:
   • Show Icon: Yes
   • Widget Position: Bottom Right (or Left)
   • Show on Mobile: Consider No for small screens
   • Show on Checkout: Yes (builds trust at conversion moment)

Set the invitation delay based on your products:

The customer needs time to:

1. Receive the product
2. Use/experience it
3. Form an opinion

Best practice is to trigger on Shipped or Complete status:

• Shipped: Customer has tracking, product is on the way
• Complete: For digital products or when shipping isn't tracked

Avoid triggering on Processing - the customer hasn't received anything yet.

Consider excluding:

• Guest Customers: Depends on your preference
• Wholesale/B2B Groups: May prefer separate communication

Enable Google Structured Data for the review page:

1. Go to Frontend configuration
2. Enable Add Google structured data

This adds JSON-LD markup that can show star ratings in search results.

Write unique, descriptive content:

Good Title: "Customer Reviews - [Your Store Name]"

Good Meta Description: "Read authentic customer reviews about [Your Store Name]. Our customers rate us [X]/10. See what others say about our products and service."

Match sync frequency to your review volume:

• Don't place too many widgets on the same page
• Use the Sidebar widget for sidebar, Slider for content areas
• Set reasonable review counts (3-5 in widgets, 10-15 per page)

Maximize social proof:

• Floating badge on all pages
• Homepage slider with autoplay
• Sidebar widget on product pages
• Review page with all filters enabled
• Structured data enabled

Subtle integration:

• Textual widget in footer
• Review page (no filters, clean layout)
• No floating badges
• Structured data enabled for SEO

Optimized for performance:

• Hourly sync frequency
• Limited reviews in widgets (3 max)
• Pagination on review page (10 per page)
• Caching enabled