How to configure the Google Product Review Feed

Master switch for the entire module. When disabled, no feeds will be generated.

Publisher

Your store or company name. This identifies the source of reviews in the feed.

Example: "My Electronics Store" or "Brand Name"

Collection Method

Tells Google how you collected the reviews. This is a required field in Google's specification.

Options:

• Unsolicited - Reviews submitted voluntarily by customers without prompting
• Post Fulfillment - Reviews requested after order delivery (most common for e-commerce)

When to use:

• Select Post Fulfillment if you use review reminder emails
• Select Unsolicited if reviews come organically without requests

These settings map your Magento product attributes to Google's product identifier fields. At least one identifier (GTIN, MPN, or SKU + Brand) is required for Google to match reviews to products.

Product Name

The attribute to use for the product name in the feed.

Recommendation: Use the default name attribute unless you have a specific Google Shopping product name attribute.

GTIN

Global Trade Item Number - your EAN, UPC, or ISBN codes. This is the most reliable product identifier for Google.

When to use:

• Select the attribute where you store EAN/UPC codes
• Common attribute names: ean, gtin, upc, barcode

Important: Products without GTINs can still appear in the feed but may not match correctly in Google.

MPN

Manufacturer Part Number. Use this if your products have manufacturer-assigned part numbers.

When to use:

• When products have MPNs but no GTINs
• Combined with Brand, MPN can identify products

SKU

Your internal product SKU. Can be used as a fallback identifier.

Recommendation: Usually leave as default sku attribute.

Brand

The product brand/manufacturer name.

When to use:

• Required when using MPN for identification
• Helps Google match products even without GTIN

ASIN

Amazon Standard Identification Number. Only relevant if you also sell on Amazon and want to reference those listings.

When to use:

• Only if you have ASINs stored in Magento
• Most stores can skip this

What Product to Use for Reviews

Controls how reviews are linked to products, particularly important for configurable products.

Options:

• Use product that is connected - Use the exact product the review was submitted for
• Force parent product - Always use the configurable/parent product
• Link to parent and all simples - Review appears for parent and all child products
• Link to parent and selected simple - Review appears for parent and the specific variant

When to use:

• Use product that is connected - Default, works for most stores
• Force parent product - When reviews are for configurable products but submitted on simple product pages
• Link to parent and all simples - When you want maximum review coverage across variants

Enable or disable feed generation for this specific store view. Allows you to generate feeds only for certain stores.

The filename for the generated XML feed.

Default: google-product-reviews.xml

Tip: Use descriptive names for multi-store setups (e.g., google-reviews-us.xml, google-reviews-eu.xml).

Enable automatic feed generation via Magento's cron system.

Recommendation: Enable for production to keep feeds updated automatically.

How often the feed should be regenerated.

Options:

• Daily at 0:00
• Every 6 hours
• Every 4 hours
• Every 2 hours
• Every hour
• Every 5 minutes

Recommendation: Daily is sufficient for most stores. Only increase frequency if you receive many new reviews daily.

Writes detailed logs for troubleshooting feed generation issues.

Log locations:

• var/log/google_product_review/debug.log - Debug information
• var/log/google_product_review/error.log - Errors (always logged)

When to use:

• When troubleshooting empty or incorrect feeds
• Disable in production to save disk space

Runs automated checks on your configuration and system compatibility.