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Datatrics

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Check out the configuration guides to learn more about this extension.

Direct integration with the Customer Data Platform (CDP) Datatrics. With this turn-key extension, you can easily sync your products, customers, and sales data with your Datatrics account and optimize your Magento 2 store and your campaigns for more conversions.

Increases sales opportunities with Datatrics

Predictive marketing becomes more popular among marketers but it is often a fairly technical and abstract story. A CDP tool as Datatrics can predict customer behavior based on a customer profile. Based on this prediction marketers can distribute content easily and purposefully which increases sales opportunities and thus the total turnover.

Datatrics extracts sales and product data from Magento and brings it together in a 360º customer profile. By means of pop-up notifications, for example, the visitor gets the right information at the right time and this has a positive effect on the conversion rate and turnover.

Don't let the term CDP scares you. Many of their clients start working with their plug-and-play, scalable CDP solution the easiest way: they use it to tackle a single, specific challenge they are facing. Do that, and you’ll soon be eager to see more magic.

Datatrics is available to your organization at any level you choose. You can implement our software at a basic level to improve your performance in one specific area, for example, to benefit from a single-view dashboard, to raise your Average Order Value (AOV), or to get more engaged with buyers. You can also work with Datatrics to unify your entire marketing ecosystem, merging all your target groups, touchpoints, and channels into a single, self-learning solution.

A Turn-key Magento 2 integration

We've developed the extension together with Datatrics and specifically for Magento 2. Within this extension we have the following parts of data synchronization;

  • Product data
  • Customer data
  • Sales data
  • Tracking scripts

With this data, the journey of the customers can be reported and analyzed by the Datatrics logics so a clear customer profile can be created which makes Datatrics perfectly suitable to make your marketing smarter by predicting the next step of your customers and serve them even more relevant information.

With the Tracking script, you can perfectly follow the customer journey and response to their behaviours.

Features Back to Top
  • Offical Datatrics Magento 2 extension
  • Turnkey Datatrics and Magento solution
  • Developed in collaboration with Datatrics
  • Synchronize products with Datatrics
  • Synchronize sales with Datatrics
  • Synchronize customers with Datatrics
Release Notes Back to Top

1.4.2.0, release date: 12-11-2021

Fixes:

  • Fix attribute mapping

Changes:

  • Updated PHPStan GitHub flow

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.4.1.0, release date: 01-11-2021

Fixes:

  • Customer grid fails on duplicates #22
  • Attribute mapper service fix

Changes:

  • Updated PHPStan GitHub flow

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.4.0.0, release date: 13-07-2021

Features:

  • Added content summary dashboard tab

Fixes:

  • Fixed stock collector for multiple warehouses

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.6.0, release date: 30-06-2021

Fixes:

  • Added category_ids to non selectable attributes
  • Implemented fix for parent issues
  • Cron fixes for multistore setup
  • Fixes Customer Grid SQL error #19

Changes:

  • Added Skipped status to content
  • Added API test to content update controller

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.5.0, release date: 10-06-2021

Fixes:

  • Fixed join on Customer Grid Collection #17

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.4.0, release date: 26-05-2021

Fixes:

  • Fixed website seperation
  • Fixed getLinkField function (EE and content staging)

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.3.0, release date: 23-04-2021

Fixes:

  • Fixed join on Customer Grid Collection
  • Fixed quote plugin for issues with add to cart in certain scenarios

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.2.0, release date: 20-04-2021

Fixes:

  • Fixed join on Customer Grid Collection
  • Fixed error when update data content without category data #13

Improvements:

  • Added CSP Whitelist
  • Improved Front-end Tracking

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.1.0, release date: 25-03-2021

Fixes:

  • Fixed issue with table prefixes

Improvements:

  • Updated ProductData service

Minimum requirements:

  • Magento 2.3.x & PHP 7.1

1.3.0.0, release date: 09-03-2021

Features:

  • Added summary table to profile and sales config

Fixes:

  • Check for debug mode before writing debug log

Improvements:

  • System config refactor

Minimum requirements:

  • Magento 2.3.x & PHP 7.x

1.2.0.0, release date: 03-03-2021

Features:

  • Added summary table to profile config
  • Added option to Add/Invalidate/Update products manually from admin

Fixes:

  • Fixed email filter in admin #8
  • Fixed cron in Magento EE #7
  • Use the getLinkField function to prevent error on install when staging modules are not installed (thnx @lewisvoncken)

Improvements:

  • Refactored CLI and Cron functions
  • Added more logic in used config paths

Minimum requirements:

  • Magento 2.3.x & PHP 7.x

1.1.0.0, release date: 17-02-2021

Features:

  • Option to use multiple store views in a single Datatrics project (configurable source option in content update)

Fixes:

  • Added missing index on customer_id in datatrics_profile #5
  • Fixed issue with content add/update for single product using CLI

Minimum requirements:

  • Magento 2.3.x & PHP 7.x

1.0.3.0, release date: 10-02-2021

Changes:

  • Removed Strip-function and use HTML tags in descriptions

Fixes:

  • Customer Filter resulted in Error

Minimum requirements:

  • Magento 2.3.x & PHP 7.x

1.0.2.0, release date: 25-01-2021

Fixes:

  • Fixed Magento Commerce edition compatibility #2
  • Fixed selftest modal issue in 2.4.1

Minimum requirements:

  • Magento 2.3.x & PHP 7.x

1.0.1.0, release date: 18-01-2021

  • First public release

0.9.3.0, release date: 09-11-2020

Fixes:

  • Product\DatatricsStatus does not exist
  • Billing Address handling on Sale Update
  • ProductID handling on Product Update
  • Stock reservation handling for Non-MSI stores

0.9.2.0, release date: 12-10-2020

Fixes:

  • Fixed changelog json url
  • Upped minimum Magento version requirement (2.3) in composer.json

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