Facebook & Meta Marketing Suite

Version v2.7.0
Platform Magento 2
Last Updated 8 January 2026

Magento 2 Checkouts Compatible with Facebook & Meta Pixel Tracking

Overview of all checkout solutions compatible with the Facebook & Meta Marketing Suite module for event tracking.

Overview

The module automatically detects and supports various checkout implementations. Events like InitiateCheckout, AddPaymentInfo, and Purchase are tracked across all supported checkouts.

Checkout Type Support
Magento Luma Onepage Native Full
Hyvä Checkout Hyvä Full
Aheadworks One Page Checkout Third-party Full
IWD One Step Checkout Third-party Full
Mageplaza One Step Checkout Third-party Full
Swissup FireCheckout Third-party Full
Klarna Checkout (KCO) Payment Provider Full
Klarna Checkout (Legacy) Payment Provider Full

Native Magento Checkout

Magento Luma Onepage Checkout

The default Magento checkout. No additional configuration required.

Tracked Events:

  • InitiateCheckout - When customer enters checkout
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

Hyvä Checkout

Hyvä Checkout

Full support for Hyvä's native checkout solution.

Tracked Events:

  • InitiateCheckout - When customer enters checkout
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

Note: Works with both Pixel (client-side) and Conversions API (server-side) tracking.

Third-Party Checkouts

Aheadworks One Page Checkout

Single-page checkout by Aheadworks.

Tracked Events:

  • InitiateCheckout - When checkout page loads
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

IWD One Step Checkout

One-step checkout solution by IWD Agency.

Tracked Events:

  • InitiateCheckout - When checkout page loads
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

Mageplaza One Step Checkout (OPC)

Popular one-step checkout by Mageplaza.

Tracked Events:

  • InitiateCheckout - When checkout page loads
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

Swissup FireCheckout

Flexible checkout solution by Swissup.

Tracked Events:

  • InitiateCheckout - When checkout page loads
  • AddPaymentInfo - When payment method is selected
  • Purchase - When order is placed

Payment Provider Checkouts

Klarna Checkout (KCO)

Full Klarna Checkout integration where Klarna handles the entire checkout process.

Tracked Events:

  • InitiateCheckout - When Klarna checkout loads
  • Purchase - When order is confirmed by Klarna

Note: AddPaymentInfo event may not fire as payment is handled within Klarna's iframe.

Klarna Checkout (Legacy)

Alternative/legacy Klarna Checkout integration for older implementations.

Tracked Events:

  • InitiateCheckout - When checkout page loads
  • Purchase - When order is confirmed

How Detection Works

The module uses route detection and layout handles to identify the active checkout:

  1. Route-based detection - Checks the current URL/route
  2. Layout handle detection - Identifies checkout-specific layout handles
  3. Observer-based tracking - Uses Magento events for server-side tracking

This automatic detection means no manual configuration is needed for supported checkouts.

Purchase Event

All supported checkouts use Magento's default checkout success page for the Purchase event. This ensures reliable tracking regardless of which checkout solution is used, as long as the order completes through Magento's standard success page flow.

Unsupported Checkouts

If your checkout is not listed above, events may not track correctly. Common issues:

  • Custom checkout routes not detected
  • Non-standard order placement flow
  • AJAX-based checkouts without proper events

Solution: Contact support for custom integration assistance.

Custom Checkout Support

Using a checkout that's not listed? We're happy to add support for additional checkout solutions. Contact us with details about your checkout implementation and we'll evaluate adding native support.

Request custom checkout support: Contact Us

Verifying Checkout Tracking

Using Facebook Pixel Helper

  1. Install the Facebook Pixel Helper browser extension
  2. Navigate through your checkout process
  3. Verify events fire at each step:
    • Checkout page → InitiateCheckout
    • Payment selection → AddPaymentInfo
    • Order success → Purchase

Using Events Manager

  1. Go to Facebook Events Manager
  2. Select your Pixel
  3. Click "Test Events"
  4. Complete a test order
  5. Verify all events appear in real-time

Using Processing Queue (CAPI)

  1. Go to Marketing → Magmodules Meta → Processing Queue
  2. Complete a test order
  3. Verify Purchase event appears in queue
  4. Wait for cron (or process manually)
  5. Confirm status changes to "success"

Troubleshooting

Events Not Firing

  1. Check module is enabled - Verify Pixel/CAPI is enabled in configuration
  2. Check event selection - Ensure checkout events are selected
  3. Clear cache - Full page cache may affect JavaScript tracking
  4. Check for JS errors - Browser console may show conflicts

Purchase Event Missing

  1. Verify success page - Some checkouts redirect externally
  2. Check CAPI - Server-side tracking may capture what Pixel misses
  3. Review order flow - Non-standard flows may need custom integration

Need More Help?

Documentation:

Support:

Article Updated:
star star star star star
star star star star star
Alexandru-Manuel Carabus
Magmodules sets the bar for Magento module quality and support—we check their catalog first for client feature requests, and they’re our first choice for licenses.
Google 11 Nov 2025
star star star star star
star star star star star
Matt Austin
Possibly the fastest support response times of any Magento Extension vendor. Great extensions too!
Google 09 Sep 2025
star star star star star
star star star star star
Jan Privé
Dankzij de heldere uitleg en snelle reactie van Magmodules kon mijn vraag, en dus mijn Magento-probleem, binnen enkele uren worden beantwoord. Doeltreffend, zonder moeilijke termen, gewoon zo als het zou moeten zijn.... Bedankt!
Google 05 Sep 2025
star star star star star
star star star star star
Denis Metzler
To evaluate a provider, it is not enough to consider only the product offered, but also its after-sales service, such as support and troubleshooting. Magmodules has been extremely satisfactory at all levels on multiple occasions and sets the bar at the top when comparing the competition.
Google 02 Sep 2025
star star star star star
star star star star star
Bleijenberg winkelinrichting en materialen
Goed bereikbaar, reageren snel en denken oplossingsgericht. Een aanrader.
Google 30 Jul 2025
star star star star star
star star star star star
Patrick Verduijn
Magmodules biedt plugins aan die van hoge kwaliteit zijn tegen een goede prijs, waar dit bedrijf in uitblinkt is de bereidheid om de zeldzame feedback & problemen met de plugins te willen onderzoeken, mee te willen denken in het debuggen van problemen en goede oplossingen toe te passen. In mijn decennium ervaring met Magento & 3th parties is Magmodules absoluut een uniqum binnen de markt.
Google 25 Jul 2025
star star star star star
star star star star star
Erik de Groot
Magemodules heeft hele sterke Magento extensies en een proactieve support. Al jaren heel erg tevreden over jullie service en producten!
Google 18 Jul 2025
star star star star star
star star star star star
René Zeuner
We are using the Mollie Magento extension from Magmodules. It works excellently without flaws. Very fast, competent and friendly support. Thanks!
Google 30 Jun 2025
star star star star star
star star star star star
R. U.
Erg goed team, reageren snel en duidelijk en hebben met toegang tot onze database erg goed geholpen (eigenlijk een gratis customization).
Google 18 Jun 2025
star star star star star
star star star star star
Hugo de Groot
Uitstekende support! Wij gebruiken o.a. de Rich Snippets Suite extensie voor onze Magento 2 webshop (Hyvä) en hadden een specifieke vraag over structured data op PLP-pagina’s. Binnen no-time kregen we een inhoudelijk en duidelijk antwoord. Zeer prettig contact en goed onderbouwde uitleg. Absoluut een betrouwbare partner voor Magento-extensies!
Google 13 Jun 2025