Google Shopping

Version v2.9.3
Platform Magento 2
Released 8 December 2025

Feed Preview for Google Shopping Feed

How to preview and validate your feed before submitting to Google Merchant Center using the Google Shopping Feed extension. Catch errors early and ensure your products are correctly formatted.

Accessing the Feed

Feed URL

After enabling feed generation for a store view, the feed URL appears in the Feed Generation Settings table:

Location: Magmodules → Google Shopping - Feed → Feed Generation Settings

The table shows:

  • Store view name
  • Feed URL (click to view/download)
  • Last generation time
  • Number of products

Direct Access

Feed files are stored in:

var/export/googleshopping/

Default filename pattern: googleshopping_{store_id}.xml

Previewing Feed Content

View in Browser

Open the feed URL directly in your browser to see the raw XML. Most browsers format XML for readability.

Quick checks:

  • Feed loads without errors
  • Products are present
  • Required attributes have values

Download and Inspect

For large feeds, download the file and open in a text editor or XML viewer:

# View first 100 lines
head -100 var/export/googleshopping/googleshopping_1.xml

# Search for specific SKU
grep "SKU123" var/export/googleshopping/googleshopping_1.xml

# Count products in feed
grep -c "<item>" var/export/googleshopping/googleshopping_1.xml

Product Lookup

Finding a Specific Product

To check if a product is in the feed and how it's formatted:

  1. Get the product ID or SKU from the Magento admin
  2. Search in the feed file:
# Search by SKU
grep -A 50 "SKU123" var/export/googleshopping/googleshopping_1.xml

# Search by product ID
grep -A 50 "<g:id>123</g:id>" var/export/googleshopping/googleshopping_1.xml

Checking Product Data

For each product, verify:

Attribute Check
g:id Unique identifier present
g:title Matches product name
g:description Has content, no HTML
g:link URL is accessible
g:image_link Image loads correctly
g:price Correct price with currency
g:availability Matches stock status
g:brand Brand name present
g:gtin Valid EAN/UPC if mapped

Why Is a Product Missing?

If a product doesn't appear in the feed, check these filters:

1. Product Status

  • Product must be Enabled
  • Check: Catalog → Products → Status column

2. Visibility

  • Must match filter settings
  • Common issue: "Not Visible Individually" products filtered out
  • Check: Filter Options → Visibility settings

3. Stock Status

  • If "Exclude Out of Stock" is enabled, product must be in stock
  • Check: Product → Quantity and Stock Status

4. Category Filter

  • If category filter is active, product must be in an included category
  • Check: Filter Options → Category settings

5. Advanced Filters

  • Custom filter conditions may exclude the product
  • Check: Filter Options → Advanced Filters

Debug Mode

Enable detailed logging to see why products are excluded:

  1. Go to Google Shopping - Feed → Debug
  2. Set Debug Mode to Yes
  3. Save and regenerate feed
  4. Check var/log/googleshopping/ for details

Validating Before Upload

Manual Validation

Before submitting to Google, check:

  • Feed loads without XML errors
  • Product count matches expectations
  • Required attributes have values (id, title, description, link, image_link, price, availability)
  • Prices match your website
  • Image URLs are accessible
  • Landing page URLs work

Google Merchant Center Validation

Google provides feed diagnostics after upload:

  1. Upload feed to Merchant Center (manually or via SFTP)
  2. Go to Products → Diagnostics
  3. Review errors and warnings
  4. Fix issues in Magento configuration
  5. Regenerate and re-upload

Common Validation Errors

Error Cause Fix
Invalid GTIN Wrong format or checksum Verify EAN is 13 digits with valid checksum
Missing identifier No GTIN/Brand/MPN Enable "Add Identifier Exists" or map attributes
Price mismatch Feed price ≠ website price Check tax settings and price configuration
Image too small Image under 100x100px Use larger product images
Landing page error URL returns 404 Check URL key and product visibility

Regenerating the Feed

From Admin

Click the Generate button in the feed table to regenerate immediately.

Via CLI

# Single store view
bin/magento googleshopping:feed:create --store-id=1

# All store views
bin/magento googleshopping:feed:create

CLI output shows progress and any errors during generation.

Via Cron

If cron is enabled, feeds regenerate automatically on schedule. Check cron_schedule table for execution status.

Need More Help?

Documentation:

Support:

Created:
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