Filters for Google Shopping Feed Extension

For most stores:

• Include: Catalog and Catalog, Search
• Exclude: Not Visible Individually and Search only

Note: If exporting simple products from configurables, "Not Visible Individually" products may need to be included via the Product Types settings rather than the visibility filter.

Usually never. Disabled products:

• May have incomplete data
• Can't be purchased
• May cause landing page errors in Merchant Center

Exclude out-of-stock (Recommended for most):

• Prevents clicks on unavailable products
• Reduces wasted ad spend
• Cleaner feed

Include out-of-stock:

• Useful if products return frequently
• Required for some inventory tracking setups
• Products show as unavailable in ads

Only products in selected categories appear in feed.

Use case: You only want to advertise certain product lines.

Example:

• Select: "Clothing", "Shoes", "Accessories"
• Result: Only products in these categories export

Products in selected categories are removed from feed.

Use case: Exclude categories that shouldn't be advertised.

Example:

• Select: "Spare Parts", "B2B Products", "Clearance"
• Result: These categories are excluded, everything else exports

Filtering respects category hierarchy:

• Selecting a parent includes/excludes all children
• Products in multiple categories: one match = included/excluded

Each condition has:

1. Attribute - Which product attribute to check
2. Operator - How to compare (equals, not equals, contains, etc.)
3. Value - What to compare against

Exclude products marked for exclusion:

Attribute: google_shopping_exclude
Operator: is not
Value: Yes

Only products with GTIN:

Attribute: ean
Operator: is not empty
Value: (leave empty)

Minimum price threshold:

Attribute: price
Operator: greater than
Value: 10

Exclude specific brand:

Attribute: manufacturer
Operator: is not
Value: Generic Brand

When multiple conditions are set:

• All conditions must be met (AND logic)
• Product must pass every filter to be included

1. Begin with minimal filters
2. Generate feed and verify products appear
3. Add filters incrementally
4. Check feed after each change

Category filters are more efficient than advanced filters for excluding entire product lines.

For fine-grained control:

1. Create google_shopping_exclude (Yes/No) attribute
2. Set "Yes" on products to exclude
3. Add advanced filter: exclude where attribute = Yes

Keep notes on why each filter exists. Future you (or colleagues) will appreciate it.

Check in order:

1. Product enabled?
2. Product visible? (matches filter)
3. Product in stock? (if stock filter active)
4. Product in included category? (if category filter active)
5. Product passes advanced filters?

• Review all active filters
• Temporarily disable filters one by one
• Check filter logic (especially advanced filters)

Enable debug logging for detailed filter information:

1. Go to Google Shopping - Feed → Debug
2. Enable Debug Mode
3. Regenerate feed
4. Check var/log/googleshopping/ for filter decisions