Setup your Google Merchant account with a Google Shopping feed

1. Go to Google Merchant Center
2. Sign in with your Google account
3. Click Get started
4. Enter your business information:
   • Business name
   • Country
   • Time zone
5. Accept the Terms of Service

Fill in your business details:

Tip: Use the exact URL format your store uses. If your store is https://www.example.com, don't enter https://example.com.

1. In Merchant Center, go to Settings → Business information → Website
2. Click Verify and claim
3. Download the HTML verification file
4. Upload to your Magento root directory (pub/ folder)
5. Verify the file is accessible: https://yourstore.com/google[code].html
6. Click Verify in Merchant Center

Once verified, click Claim to associate the website with your account. Only one Merchant Center account can claim a website.

1. Go to Products → Feeds
2. Click Add primary feed (the blue + button)

Step 1: Target country and language

Step 2: Feed name and input method

This tells Google where to find your feed and when to check for updates.

In Magento Admin:

1. Go to Magmodules → Google Shopping - Feed → Feed Generation Settings
2. Look at the Feed URL column in the feed table
3. Copy the full URL

Example: https://yourstore.com/googleshopping/feed/index/store_id/1

Tip: Test the URL in your browser first. You should see XML content.

Give Google 24-48 hours to fully process your products. Check:

• Products → All products - Your products should appear here
• Products → Diagnostics - Review any errors or warnings
• Performance - Traffic data (after products are approved)

• More reliable for large feeds
• Faster processing
• Works even if feed URL is behind firewall

1. In Merchant Center, go to Settings → SFTP
2. Click Create SFTP account or view existing credentials
3. Note the username and generated password
4. Configure in Magento extension (see SFTP_SETUP.md)

Create one feed per target country/language combination:

Add each feed separately:

1. Products → Feeds → Add primary feed
2. Select appropriate country/language
3. Enter corresponding feed URL from Magento

Symptoms: Feed shows "Error" or never updates.

Check:

1. Feed URL is accessible publicly (no password, no IP restrictions)
2. URL returns valid XML (test in browser)
3. Server doesn't block Google's crawler
4. No robots.txt blocking the feed path

Symptoms: Can't add feeds, verification fails.

Check:

1. HTML file is in correct location (pub/ folder in Magento)
2. File is accessible via browser
3. No redirects on the verification URL
4. Website URL matches exactly (www vs non-www)

Symptoms: Feed processed but products not in "All products".

Common causes:

1. Feed has errors (check Diagnostics)
2. Products disapproved for policy violations
3. Missing required attributes
4. Processing still in progress (wait 24-48 hours)

Configure shipping in Settings → Shipping and returns:

• Set delivery times
• Configure shipping costs
• Required for Shopping ads

For US sellers, configure tax in Settings → Tax:

• Set tax nexus states
• Or enable automatic tax calculation

Add return policy in Settings → Shipping and returns:

• Return window
• Return cost (free vs paid)
• Required for many countries