Local Inventory Feed Setup Guide

This guide explains how to set up and use the Local Inventory Feed in the Google Shopping Feed extension. The Local Inventory Feed enables Google Local Inventory Ads (LIA), allowing you to show real-time product availability for your physical store locations.

What is the Local Inventory Feed?

The Local Inventory Feed is a supplemental feed that provides Google with real-time stock information for your physical stores. When combined with your main product feed, it enables:

Local Inventory Ads - Show "In store" or "Pick up today" labels in Shopping ads
Real-time availability - Display current stock levels to nearby shoppers
Store-specific pricing - Show different prices per store location if needed
Omnichannel shopping - Connect online browsing with in-store purchasing

Prerequisites

Before setting up the Local Inventory Feed:

Google Merchant Center account with Local Inventory Ads enabled
Business Profile (formerly Google My Business) with your store locations verified
Main product feed already configured and approved in Google Merchant Center
Store codes matching between your Business Profile and Magento

Feed Contents

The Local Inventory Feed exports the following data for each product:

Field	Description
`id`	Product identifier (matches main feed)
`store_code`	Physical store location code
`availability`	"in stock" or "out of stock"
`price`	Current product price with currency
`sale_price`	Sale price if applicable
`quantity`	Stock quantity available
`sale_price_effective_date`	Date range for sale price

Configuration

Location: Magmodules > Google Shopping - Inventory > Feed Generation Settings

Enable the Feed

Setting	Description
Enable	Turn on inventory feed generation for this store view

Filename

Setting	Description
Filename	Custom filename for the feed (default: inventory.xml)

Each store view generates its own inventory feed file.

Store Code Configuration

The store code identifies your physical store location and must match exactly what you registered in Google Business Profile.

Setting	Description
Store Code	Use Magento store code or custom value
Custom Store Code	Enter the exact store code from your Business Profile

Important: The store code must match your Business Profile exactly. If your Business Profile uses store_nyc_001, you must use the same value here.

Setting Up Store Codes

Single Store Location

If you have one physical store:

Set Store Code to "Custom"
Enter your Business Profile store code in Custom Store Code
Use the same configuration for all store views

Multiple Store Locations

If you have multiple physical stores with separate Magento store views:

Create a Magento store view per physical location
Configure each store view with its corresponding store code
Enable the inventory feed for each store view

Example setup:

Magento Store View	Custom Store Code
New York Store	`store_nyc_001`
Los Angeles Store	`store_la_002`
Chicago Store	`store_chi_003`

Generating the Feed

From Admin Panel

Navigate to Magmodules > Google Shopping - Inventory
Find the store view in the feed table
Click Generate Inventory from the Actions dropdown

From Command Line

# Generate for all enabled store views
bin/magento googleshopping:inventory:create

# Generate for specific store view
bin/magento googleshopping:inventory:create --store-id=1

Via Cron (Automatic)

The inventory feed shares cron settings with the main feed. Configure in: Magmodules > Google Shopping - Feed > Automation

Uploading to Google Merchant Center

Option 1: SFTP Transfer (Recommended)

Enable automatic SFTP transfer to send the inventory feed directly to Google:

Configure SFTP credentials in Magmodules > Google Shopping - Feed > SFTP Transfer
Use Generate + Transfer action in the feed table

Option 2: Scheduled Fetch

Download the inventory feed from the admin panel
In Google Merchant Center, go to Products > Feeds > Supplemental feeds
Create a new supplemental feed for local inventory
Set up scheduled fetch with your feed URL

Option 3: Manual Upload

Download the inventory feed
In Google Merchant Center, go to Products > Feeds > Supplemental feeds
Upload the feed file manually

Linking to Main Feed

The Local Inventory Feed is a supplemental feed that links to your main product feed through the id field. Ensure:

The id field matches exactly between main feed and inventory feed
Products exist in your approved main feed before adding to inventory feed
Both feeds reference the same Google Merchant Center account

Troubleshooting

Products not showing local availability

Check:

Store code matches Business Profile exactly (case-sensitive)
Product exists in approved main feed
Inventory feed has been uploaded as supplemental feed
Local Inventory Ads are enabled in Merchant Center

Stock levels not updating

Check:

Inventory feed is regenerating (check file timestamp)
SFTP transfer is successful (check transfer logs)
Scheduled fetch is running (check Merchant Center fetch status)

"Store code not recognized" error

Fix:

Verify store code in Business Profile
Ensure store code is entered exactly as shown (including underscores, hyphens)
Check that the store location is verified in Business Profile

Best Practices

Frequent updates - Update inventory feed more often than main feed (hourly vs daily)
Accurate stock - Ensure Magento stock levels reflect actual physical inventory
Consistent IDs - Use the same product ID format in main and inventory feeds
Test first - Verify with a few products before enabling for full catalog
Monitor errors - Check Google Merchant Center for feed processing errors

Google Requirements

For complete Local Inventory Ads requirements, see:

Need More Help?

Documentation:

All Help Articles - Complete documentation overview

Support:

Contact Support - Get help from our team

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