Nieuwe Google Merchant API en automatische feed uploads in Magento 2

New Google Merchant API and Automatic Feed Uploads in Magento 2

Google has introduced the new Merchant API as the successor to the Content API for Shopping. This API promises better performance, scalable access, and new features such as integration with Google Product Studio. For many merchants, this means a migration will be necessary if they currently rely on the Content API.

The good news: with the Google Shopping Feed Plugin for Magento 2, you can also upload products automatically to Google Merchant Center using the trusted feed upload method. Direct XML feed submission via SFTP remains supported by Google and is a proven, simple solution for most stores.

Why feed uploads remain a strong option

• Automatic updates – cron jobs ensure your product feed is refreshed and uploaded on a set schedule.
• Simple configuration – all you need is the SFTP username and password provided in your Google Merchant Center account.
• Support for multiple feeds – both product data and inventory feeds can be uploaded automatically.
• Independent from API changes – as long as Google supports SFTP, this method will continue to work.

How to configure it

1. In Magento, go to Stores > Configuration > Magmodules > Google Shopping Feed.
2. Enable the cron job and set how often the feed should be uploaded (e.g., every hour).
3. Enter your SFTP credentials from Google Merchant Center (Products > Data sources > SFTP and Google Cloud Storage).
4. Save the configuration and Magento will handle the uploads automatically.

FAQ

Do I need to migrate to the Merchant API?

Only if you are currently using the Content API for Shopping. If you are using our plugin with feed uploads, you can continue using this method without migration.

What happens after August 2026?

The Content API will be phased out, but SFTP feed uploads will remain available in Google Merchant Center. Our plugin will continue to support this method in the future.

Is there an advantage to the new API?

The Merchant API offers benefits mainly for merchants or agencies working with custom automation or deeper integrations. For most webshops, the reliable feed upload method is more than sufficient.

Conclusion

The new Google Merchant API unlocks advanced integration options, but for most Magento 2 merchants the existing XML feed upload via SFTP remains a fast, easy, and stable way to keep product data in sync with Google Merchant Center. With the Magento 2 Google Shopping Feed plugin, this process runs fully automated.