Promotions Feed for Google Merchant Center

1. Log in to Google Merchant Center
2. Go to Marketing → Promotions
3. Click Get started or Request access
4. Wait for approval (usually 1-2 business days)

Discount as percentage of original price.

Example: "20% off all shoes"

Fixed amount discount.

Example: "€10 off orders over €50"

Free item with purchase.

Example: "Free tote bag with orders over €75"

Shipping cost waived.

Example: "Free shipping on all orders"

Quantity-based discounts.

Example: "Buy 2 get 1 free"

Automatically exports active catalog price rules as promotions.

Configuration:

• Rules with "Apply" actions become promotions
• Rule name becomes promotion title
• Date ranges carry over

Exports cart price rules with coupon codes.

Configuration:

• Coupon code becomes generic_redemption_code
• Rule conditions determine applicability

Products with special prices can show sale badges.

Automatic handling:

• sale_price shows discounted price
• sale_price_effective_date shows validity period

Promotion applies to entire catalog.

Use for: Sitewide sales, free shipping on all orders

Promotion applies only to certain products.

Use for: Category-specific sales, clearance items

Products are linked via the promotion_id attribute in your main product feed.

• Set correct start and end dates
• Don't extend expired promotions
• Plan promotions ahead of time

• Test codes before submitting feed
• Ensure codes work in checkout
• Match code in feed to code in Magento

Google has strict promotion policies:

• Promotion must be clearly displayed on landing page
• Discount must apply at checkout
• Cannot require additional purchases unless stated
• Free shipping must have no hidden fees

The promotions feed generates automatically with your main feed.

# Generate promotions feed for all store views
bin/magento googleshopping:promo:create

# Generate for specific store view
bin/magento googleshopping:promo:create --store-id=1

Promotions feed is stored alongside your main feed:

var/export/googleshopping/googleshopping_promo_{store_id}.xml

1. Go to Marketing → Promotions
2. Click Settings (gear icon)
3. Select Promotions feed
4. Add your promotions feed URL or configure SFTP

Google processes promotions feeds separately from product feeds:

• Processing can take up to 24 hours
• Check Promotions dashboard for status
• Review any disapprovals

Check:

1. Promotions program enrollment approved?
2. Feed submitted and processed?
3. Promotion dates valid?
4. Products correctly linked?

Common reasons:

• Promotion not visible on landing page
• Discount doesn't apply at checkout
• Unclear or misleading terms
• Missing required information

Fix:

1. Review disapproval reason in Merchant Center
2. Update promotion or landing page
3. Resubmit feed

Check:

1. Code matches exactly (case-sensitive)
2. Rule active in Magento
3. Customer meets rule conditions
4. Code not usage-limited or expired