About Structured Data for SEO

Structured data enables rich results in Google Search:

• Star ratings visible in search listings
• Price displayed before clicking
• Availability shown (In Stock/Out of Stock)
• Product images in search results
• Breadcrumb navigation in listings

Search engines better understand:

• What your business offers
• Product details and specifications
• Business location and hours
• Content relationships

Pages with rich results typically see:

• Higher click-through rates
• Better visibility in search results
• Improved user experience
• More qualified traffic

JSON-LD is added as a script tag in your page's HTML:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Example Product",
  "price": "99.99"
}
</script>

This script is:

• Invisible to users
• Read by search engines
• Easy to validate
• Doesn't affect page layout

Each type has specific properties:

Product:

• name
• description
• image
• brand
• sku
• offers

Offer:

• price
• priceCurrency
• availability
• itemCondition

1. Googlebot visits your page
2. Finds JSON-LD scripts
3. Parses the structured data
4. Validates against schema.org

1. Google processes the data
2. Associates it with your page
3. Determines eligibility for rich results
4. Stores for future queries

1. User searches relevant query
2. Google matches your page
3. If eligible, displays rich result
4. User sees enhanced listing

• Price and currency
• Availability status
• Star ratings
• Review count
• Product images

• Company name and logo
• Contact information
• Social profiles
• Company description

• Business locations
• Opening hours
• Phone numbers
• Directions link

• Navigation hierarchy
• Clickable path in search results

• Search your site from Google
• Direct navigation to content

Structured data itself doesn't directly improve rankings. It:

• Enables rich results (which may improve CTR)
• Helps Google understand content
• Doesn't guarantee better positions

Google may not show rich results because:

• Page quality doesn't meet requirements
• Query doesn't warrant rich results
• Google algorithms decide otherwise
• Testing and variations

Structured data works best with:

• Quality content
• Good user experience
• Accurate information
• Trusted websites

• Structured data must match visible content
• Don't include hidden or misleading information
• Keep data up to date

• Include all relevant properties
• More data gives Google more to work with
• Follow Google's guidelines

• Always test your markup
• Fix errors before publishing
• Monitor Search Console

• Use consistent formats
• Match website information
• Keep NAP (Name, Address, Phone) identical everywhere

• Mark up content visible on the page
• Use accurate, current information
• Follow the schema.org specification
• Test and validate markup

• Mark up hidden or invisible content
• Use misleading or fake information
• Stuff irrelevant keywords
• Duplicate markup unnecessarily

Violating guidelines can result in:

• Rich results not showing
• Manual actions from Google
• Reduced search visibility

• Google Search Central - Structured Data
• Schema.org
• Rich Results Test

• Product Schema
• Organization Schema
• LocalBusiness Schema