Configure the Rich Snippet Suite extension

What Google expects: The name people would search for to find your business. Use your registered business name or brand name.

Examples:

• Good: "ACME Electronics" or "The Coffee Shop"
• Bad: "ACME Electronics - Best Deals on TVs and More!"

Use this if people commonly refer to your site by a different name than the official one. Should be recognizable and similar to your domain.

Example: If your site is "Electronic Superstore International", people might search for "ESI" or "E-Superstore".

Requirements:

• Must be a full URL (https://yourstore.com/media/logo.png)
• Recommended: 112x112 pixels minimum
• PNG or JPG format
• Used in Organization schema and OpenGraph

Recommended: Yes

This tells Google the official name of your website. Required for proper brand display in search results.

Recommended: Yes (if you have site search)

When Google shows your site with sitelinks, users can search your site directly from the search results page. This requires a working search function on your site.

Result in Google:

Your Store Name
yourstore.com
[Search box: Search yourstore.com]

Enable if you have:

• Physical retail stores
• Showrooms
• Pickup locations
• Service areas customers can visit

Managing Locations: Marketing → Rich Snippets → Local Business

Each location needs:

• Business name
• Address (street, city, postal code, country)
• Phone number
• Opening hours
• Geo coordinates (latitude/longitude)

Tip: Use Google Maps to find exact coordinates. Right-click on your location and copy the coordinates.

Recommended: Yes for all businesses

Add contact points with:

• Type: Customer Service, Technical Support, Sales, etc.
• Phone: International format (+31 20 123 4567)
• Countries: Which countries this number serves

Tip: Add your main customer service number. Google may display this in search results.

Add full URLs to your profiles:

• Facebook page (not personal profile)
• Twitter/X
• LinkedIn company page
• Instagram
• YouTube channel
• Pinterest

Why it matters: Helps Google connect your social profiles to your brand in the Knowledge Panel.

Options depend on installed review modules:

• Native Magento reviews
• Google Reviews (if module installed)
• Other review platforms

Note: This adds an aggregate star rating to your Organization schema. Google may show this in your Knowledge Panel.

Recommended: Enable breadcrumbs

Result in Google:

yourstore.com › Electronics › Televisions › Samsung 55" OLED

Custom Home Title: Use your store name instead of generic "Home" for better branding.

Recommended: Yes - this is essential for e-commerce SEO.

The Offer contains price and availability information. This is what Google displays in search results.

Show Stock

Recommended: Yes

Outputs InStock, OutOfStock, or PreOrder based on your inventory. Google uses this to show availability badges.

Condition Settings

Options:

• Fixed value: All products use the same condition (most common)
• Use attribute: Read condition from a product attribute

Condition values:

• NewCondition - New products (default for most stores)
• RefurbishedCondition - Refurbished/renewed
• UsedCondition - Second-hand products

Price Valid Until

Options:

• Use special price date: Uses the special price end date from product
• Custom fallback: Set a fixed number of days (e.g., 30 days)

Why it matters: Google requires priceValidUntil for price drop rich results. Without it, you may get validation warnings.

Recommended: Use special price date when available, with a 30-day fallback.

Star ratings are powerful for CTR in search results.

Display Rating

Recommended: Yes (if you have reviews)

Only enable if products actually have reviews. Empty ratings can trigger Google warnings.

Rating Source

Options:

• Native Magento reviews
• Third-party platforms (Trustpilot, Kiyoh, etc. - requires respective modules)

Rating Metric

Usually 1-5 stars. Match this to your review system's scale.

Individual Reviews

Recommended: Yes, with 5-10 reviews

Adding individual reviews gives Google more content to index and may show review snippets in search results.

Enable if your products have videos. Video thumbnails can appear in search results and increase CTR significantly.

Requirements:

• Video must be on product page
• Needs thumbnail, title, and description

Map your Magento attributes to schema.org properties.

Description

Recommended: Short Description

Short descriptions work better for snippets - they're concise and don't contain HTML.

Brand

Recommended: Manufacturer attribute

Brand is important for product matching and Shopping results. Make sure this attribute is filled for all products.

Extra Attributes

Map attributes like:

• gtin (EAN/UPC barcode)
• mpn (Manufacturer Part Number)
• sku
• color
• size
• material

Tip: GTIN and MPN help Google match your products and can improve Shopping performance.

How to handle configurable products with variants.

Recommended: Use Variants

This creates a ProductGroup schema with individual variant offers. Google can then show specific variants (size, color) in search results.

Use Parent Data: Enable for name, description, and image if your simple products don't have their own complete data.

Enable if you want individual bundle components to appear in search results.

Enable if you want individual grouped items to appear separately in search results.

Hide Offer When Price is Zero

Recommended: Yes

Products with zero price often indicate configuration issues. Hiding the Offer prevents confusing data.

Custom Price Attribute

Use this if your displayed price comes from a custom attribute rather than standard Magento price fields.

When someone shares your page on Facebook or LinkedIn, these tags control:

• Title shown
• Description shown
• Image displayed

Recommended: Enable for all page types

Controls how your links appear when shared on Twitter/X.

Recommended: Enable for all page types

Tip: Enable all for complete social sharing coverage.

Twitter Username: Used for Twitter Card attribution (e.g., @yourstore)

Facebook App ID: Optional, enables Facebook Insights for your shared links. Get from Facebook Developer portal.

When to enable:

• You see "duplicate structured data" warnings in Google Search Console
• Your theme already outputs JSON-LD schemas
• Rich Results Test shows multiple Product schemas

This removes any schema markup added by your theme, leaving only the extension's optimized output.

1. Go to Rich Results Test
2. Enter a product page URL
3. Check for errors and warnings

1. Go to Schema.org Validator
2. Enter URL or paste JSON-LD
3. Review all detected schemas

"Missing field 'priceValidUntil'"

• Enable price valid until with a fallback

"Review snippet not eligible"

• Only enable reviews if products have actual reviews

"Duplicate structured data"

• Enable "Remove Theme Snippets"