Loyalty Program Feed for Google Shopping

How to add Google Merchant Center loyalty program pricing to your feed with the Google Shopping Feed extension. Show member-only prices and loyalty points on your Shopping ads so logged-in members see the deals they qualify for. This guide explains what the loyalty program node is, how the configuration grid works, and how to map your member pricing to product attributes.

What Is a Loyalty Program in Google Shopping?

Google Merchant Center lets you advertise member-only benefits next to your regular Shopping ads. When a product carries loyalty data, the feed includes a <g:loyalty_program> node that tells Google:

• The program and tier a benefit belongs to (for example "Silver" members)
• A member price that differs from the regular price
• The number of loyalty points the product earns
• The date range the member price is valid for

Members who are signed in to your loyalty program then see the member price and points directly in Shopping results.

Requirements

Before the feed data has any effect:

1. Google Merchant Center account with products approved
2. Loyalty program set up in Merchant Center - Under Growth → Loyalty program, create your program and its tiers
3. Matching labels - The program and tier names you enter in Magento must match exactly what you configured in Merchant Center
4. Product data - The products that should carry a benefit need attributes holding the member price and/or loyalty points

For Google's policy and field reference, see Google's loyalty program documentation.

How It Works

The loyalty feature uses a configuration grid. Each row defines one loyalty tier and is split into two kinds of fields:

• Static labels - The Program Label and Tier Label are typed once and are the same for every product the row applies to.
• Mapped attributes - The member price, loyalty points and effective date are read per product from the attribute you choose, so each product can carry its own values.

A <g:loyalty_program> node is only added to a product when that product actually has a benefit - that is, it has a value in the mapped member price or loyalty points attribute. Products with no member benefit are left untouched, so you can configure a single row for your whole catalog and only the products with member pricing get the node.

Configuration

Location: Stores → Configuration → Magmodules → Google Shopping → Additional Configuration → Loyalty Program

This setting is per store view, so configure it on the same scope you generate the feed for.

Click Add to create a row and fill in the columns:

Program Label and Tier Label are required - rows missing either are dropped when you save. Add more rows if you run multiple tiers (for example Silver and Gold), then Save Config.

Preparing Product Attributes

The price, points and date columns reference existing product attributes by their code. Decide which attribute holds each value, then make sure those attributes exist and are populated on the relevant products.

You can reuse stock attributes (for example cost) or create dedicated ones under Stores → Attributes → Product. Only products that have a value in the member price or loyalty points attribute receive a loyalty node.

Effective Date Format

2025-01-01T00:00:00+0000/2025-12-31T23:59:59+0000

Example Feed Output

A product with member pricing produces a node like this inside its item:

<g:loyalty_program>
  <g:program_label>my_loyalty_program</g:program_label>
  <g:tier_label>silver</g:tier_label>
  <g:price>19.99 EUR</g:price>
  <g:loyalty_points>150</g:loyalty_points>
  <g:member_price_effective_date>2025-01-01T00:00:00+0000/2025-12-31T23:59:59+0000</g:member_price_effective_date>
</g:loyalty_program>

The member price is formatted with the store's feed currency automatically. If a product has only points (no member price), the g:price line is omitted, and the other way around - only the values that exist are written.

Best Practices

Do's

Don'ts

Common Scenarios

Single Tier for the Whole Catalog

Multiple Tiers

Troubleshooting

No Loyalty Node in the Feed

Member Price Missing but Points Show

Merchant Center Rejects the Loyalty Data

Wrong Currency on the Member Price

Loyalty Program Checklist

Before submitting:

• Loyalty program and tiers created in Merchant Center
• Program Label and Tier Label match Merchant Center exactly
• Member price attribute populated with plain numbers
• Loyalty points attribute populated where relevant
• Effective date uses the slash-separated ISO 8601 range
• Configuration saved on the correct store view
• Feed regenerated and node verified

Need More Help?

Documentation:

• All Help Articles - Complete documentation overview

Support:

• Contact Support - Get help from our team