About the Google Shopping Product Types
How to configure different product types for the Google Shopping Feed extension. Proper configuration ensures the right products are exported with correct data.
Overview
The extension handles three complex product types:
| Product Type | Recommended Setting |
|---|---|
| Configurable Products | Only Linked Simple Products |
| Bundle Products | Only Bundle Product |
| Grouped Products | Only Grouped Product |
The key principle: only export products that can actually be purchased.
Configurable Products
Configurable products have variants (e.g., size, color). The recommended approach exports each variant as a separate product.
Recommended Configuration
Use Configurable/Simple Products: Only Linked Simple Products
This exports each purchasable variant individually, which is what Google expects.
Parent Data Settings
| Setting | Recommended | Description |
|---|---|---|
| Use Parent URL for Simples | Yes, with Auto-Link | Links to parent page with variant pre-selected |
| Use Parent Image for Simples | Only if Empty | Uses parent images when simple has none |
| Use Parent Data for Simples | Name, Description | Inherits selected attributes from parent |
| Use Fallback only on Non Visible Simples | Yes | Only applies fallback for "Not Visible Individually" products |
Parent Data Selection
Choose which attributes to inherit from the parent product:
Safe to inherit:
- Name
- Description
- Brand
- Condition
Avoid inheriting (should be unique per variant):
- GTIN
- Color
- Size
- MPN
URL Auto-Link
When "Yes, with Auto-Link" is selected, the extension generates URLs that automatically select the correct variant on the product page. This improves user experience—shoppers land on the exact variant they clicked.
Bundle Products
Bundle products combine multiple items into a single purchasable unit.
Recommended Configuration
Use Bundle/Simple Products: Only Bundle Product
Export the bundle itself, not the individual components.
Why Only Bundle Product?
- The bundle is what customers actually buy
- Individual components may not be purchasable separately
- Pricing applies to the bundle, not components
- Prevents duplicate listings of the same items
Parent Data Settings
Same options as configurable products:
| Setting | Recommended |
|---|---|
| Use Parent URL | Yes |
| Use Parent Image | Only if Empty |
| Use Parent Data | As needed |
| Non Visible Simples Only | Yes |
Grouped Products
Grouped products display multiple simple products together on one page.
Recommended Configuration
Use Grouped/Simple Products: Only Grouped Product
Export the grouped product rather than individual items.
Configuration Options
Similar to bundle products—configure parent data fallback as needed for your catalog structure.
Understanding Visibility
Product visibility affects how fallback settings work:
| Visibility | Typically Used For |
|---|---|
| Not Visible Individually | Simple products that are only sold as part of configurables/bundles |
| Catalog | Products visible in catalog but not search |
| Search | Products visible in search but not catalog |
| Catalog, Search | Fully visible products |
The "Use Fallback only on Non Visible Simples" setting:
- Yes: Only products with "Not Visible Individually" get parent data
- No: All simple products get parent data fallback
Common Configurations
Fashion Store (Size/Color Variants)
Configurable Products:
- Use Configurable/Simple: Only Linked Simple Products
- Parent URL: Yes, with Auto-Link
- Parent Image: Only if Empty
- Parent Data: Name, Description
- Non Visible Only: Yes
Result: Each size/color variant exports separately, linking to the correct variant on the product page.
Electronics Store (Product Bundles)
Bundle Products:
- Use Bundle/Simple: Only Bundle Product
- Parent URL: Yes
- Parent Image: Only if Empty
Result: Bundles export as single products with correct pricing.
Multi-Pack Store (Grouped Products)
Grouped Products:
- Use Grouped/Simple: Only Grouped Product
- Parent URL: Yes
- Parent Image: Only if Empty
Result: Grouped products export as single listings.
Troubleshooting
Issue: Variants Not Appearing in Feed
Cause: Simple products may be filtered out by visibility settings.
Solution: Check that "Not Visible Individually" products are included in your filter settings, or adjust the fallback configuration.
Issue: Wrong Images for Variants
Cause: Simple products don't have images assigned.
Solution: Set "Use Parent Image for Simples" to "Only if Empty" to fall back to parent images.
Issue: Duplicate Products in Feed
Cause: Both parent and child products are being exported.
Solution: Use "Only Linked Simple Products" for configurables to export only the purchasable variants.
Issue: Generic Titles for All Variants
Cause: Parent name is being used without variant-specific details.
Solution: Ensure variant attributes (color, size) are included in product names, or create a custom title attribute that combines parent name with variant details.
Need More Help?
Documentation:
- All Help Articles - Complete documentation overview
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- Contact Support - Get help from our team