Google Shopping

Version v2.9.3
Platform Magento 2
Last Updated 8 December 2025

About the Google Shopping Product Types

How to configure different product types for the Google Shopping Feed extension. Proper configuration ensures the right products are exported with correct data.

Overview

The extension handles three complex product types:

Product Type Recommended Setting
Configurable Products Only Linked Simple Products
Bundle Products Only Bundle Product
Grouped Products Only Grouped Product

The key principle: only export products that can actually be purchased.

Configurable Products

Configurable products have variants (e.g., size, color). The recommended approach exports each variant as a separate product.

Use Configurable/Simple Products: Only Linked Simple Products

This exports each purchasable variant individually, which is what Google expects.

Parent Data Settings

Setting Recommended Description
Use Parent URL for Simples Yes, with Auto-Link Links to parent page with variant pre-selected
Use Parent Image for Simples Only if Empty Uses parent images when simple has none
Use Parent Data for Simples Name, Description Inherits selected attributes from parent
Use Fallback only on Non Visible Simples Yes Only applies fallback for "Not Visible Individually" products

Parent Data Selection

Choose which attributes to inherit from the parent product:

Safe to inherit:

  • Name
  • Description
  • Brand
  • Condition

Avoid inheriting (should be unique per variant):

  • GTIN
  • Color
  • Size
  • MPN

When "Yes, with Auto-Link" is selected, the extension generates URLs that automatically select the correct variant on the product page. This improves user experience—shoppers land on the exact variant they clicked.

Bundle Products

Bundle products combine multiple items into a single purchasable unit.

Use Bundle/Simple Products: Only Bundle Product

Export the bundle itself, not the individual components.

Why Only Bundle Product?

  • The bundle is what customers actually buy
  • Individual components may not be purchasable separately
  • Pricing applies to the bundle, not components
  • Prevents duplicate listings of the same items

Parent Data Settings

Same options as configurable products:

Setting Recommended
Use Parent URL Yes
Use Parent Image Only if Empty
Use Parent Data As needed
Non Visible Simples Only Yes

Grouped Products

Grouped products display multiple simple products together on one page.

Use Grouped/Simple Products: Only Grouped Product

Export the grouped product rather than individual items.

Configuration Options

Similar to bundle products—configure parent data fallback as needed for your catalog structure.

Understanding Visibility

Product visibility affects how fallback settings work:

Visibility Typically Used For
Not Visible Individually Simple products that are only sold as part of configurables/bundles
Catalog Products visible in catalog but not search
Search Products visible in search but not catalog
Catalog, Search Fully visible products

The "Use Fallback only on Non Visible Simples" setting:

  • Yes: Only products with "Not Visible Individually" get parent data
  • No: All simple products get parent data fallback

Common Configurations

Fashion Store (Size/Color Variants)

Configurable Products:
- Use Configurable/Simple: Only Linked Simple Products
- Parent URL: Yes, with Auto-Link
- Parent Image: Only if Empty
- Parent Data: Name, Description
- Non Visible Only: Yes

Result: Each size/color variant exports separately, linking to the correct variant on the product page.

Electronics Store (Product Bundles)

Bundle Products:
- Use Bundle/Simple: Only Bundle Product
- Parent URL: Yes
- Parent Image: Only if Empty

Result: Bundles export as single products with correct pricing.

Multi-Pack Store (Grouped Products)

Grouped Products:
- Use Grouped/Simple: Only Grouped Product
- Parent URL: Yes
- Parent Image: Only if Empty

Result: Grouped products export as single listings.

Troubleshooting

Issue: Variants Not Appearing in Feed

Cause: Simple products may be filtered out by visibility settings.

Solution: Check that "Not Visible Individually" products are included in your filter settings, or adjust the fallback configuration.

Issue: Wrong Images for Variants

Cause: Simple products don't have images assigned.

Solution: Set "Use Parent Image for Simples" to "Only if Empty" to fall back to parent images.

Issue: Duplicate Products in Feed

Cause: Both parent and child products are being exported.

Solution: Use "Only Linked Simple Products" for configurables to export only the purchasable variants.

Issue: Generic Titles for All Variants

Cause: Parent name is being used without variant-specific details.

Solution: Ensure variant attributes (color, size) are included in product names, or create a custom title attribute that combines parent name with variant details.

Need More Help?

Documentation:

Support:

Article Updated:
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