Customize Email Templates in Review Reminder
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Customize the emails sent by the Product Review Reminder extension. This guide covers the available templates, customization options, and available variables.
Default Templates
The extension includes three email templates:
| Template | Purpose |
|---|---|
| Review Reminder Email | Main invitation asking customers to review purchased products |
| Review Reminder Coupon | Coupon reward sent after customer submits a review |
| Review Reminder Admin Notification | Notifies admin when a new review is submitted |
Creating Custom Templates
Step 1: Load Base Template
- Go to Marketing → Email Templates
- Click Add New Template
- Under Load default template:
- Template: Select the Review Reminder template to customize
- Click Load Template
Step 2: Customize Content
Edit the template:
- Template Name: Give it a descriptive name (e.g., "Review Invitation - Dutch")
- Template Subject: Customize the email subject line
- Template Content: Modify HTML/text content
Step 3: Save and Assign
- Click Save Template
- Go to your invitation profile
- Select your new template in Default Template
Available Variables
Use these variables in your email templates:
Customer Information
| Variable | Description |
|---|---|
| `` | Customer's full name |
| `` | Customer's email address |
| `` | Customer's first name |
| `` | Customer's last name |
Order Information
| Variable | Description |
|---|---|
| `` | Order number |
| `` | Order date |
| `` | Order total |
| `` | Store name |
Review Link
| Variable | Description |
|---|---|
| `` | Direct link to review form |
| `` | Configured link text |
Product Information
| Variable | Description |
|---|---|
| `` | Product name |
| `` | Product SKU |
| `` | Product page URL |
| `` | Product image URL |
Products Loop
Display all ordered products:
Coupon Variables
For coupon templates:
| Variable | Description |
|---|---|
| `` | Generated coupon code |
| `` | Coupon expiration date |
Unsubscribe Link
| Variable | Description |
|---|---|
| `` | Link to opt-out of future emails |
Template Best Practices
Subject Lines
Do:
- ✅ Include customer name: ", how was your purchase?"
- ✅ Mention the product: "Tell us about your "
- ✅ Keep it short and clear
Don't:
- ❌ Use ALL CAPS or excessive punctuation
- ❌ Make it look like spam
- ❌ Be misleading about content
Email Content
Do:
- ✅ Keep the message concise
- ✅ Include a clear call-to-action button
- ✅ Show product image as a reminder
- ✅ Explain the benefit of reviewing
- ✅ Include unsubscribe link (required)
Don't:
- ❌ Make the email too long
- ❌ Hide the review button
- ❌ Forget mobile responsiveness
- ❌ Use aggressive language
Mobile Optimization
- Use responsive email design
- Test on mobile devices
- Ensure buttons are tap-friendly (min 44px)
- Keep subject lines short for mobile preview
Country-Specific Templates
Use different templates for different countries:
- Create templates for each language/country
- In your profile, go to Override default email templates
- Map countries to templates:
- Netherlands → Dutch template
- Germany → German template
- (Unmapped) → Default template
Testing Templates
Preview Method
- Go to Marketing → Email Templates
- Open your template
- Click Preview Template
- Check rendering and variables
Live Test
- Create a test order
- Add to queue:
bin/magento reviewreminder:queue --offset=0 - Process immediately:
bin/magento reviewreminder:process - Check your inbox
Debugging
If templates don't render correctly:
- Enable Debug Mode in configuration
- Check logs for template errors
- Verify all variables exist for the email context
Example: Simple Invitation Email
<table>
<tr>
<td>
<h1>Hi ,</h1>
<p>Thank you for your recent order #!</p>
<p>We'd love to hear your thoughts about the products you purchased.
Your review helps other customers and helps us improve.</p>
<p style="text-align: center; margin: 30px 0;">
<a href=""
style="background: #1979c3; color: #fff; padding: 15px 30px;
text-decoration: none; border-radius: 4px;">
Write a Review
</a>
</p>
<p>Thank you!<br>
The Team</p>
</td>
</tr>
</table>
<p style="font-size: 12px; color: #666;">
<a href="">Unsubscribe</a> from review reminders
</p>
Need More Help?
Documentation:
- All Help Articles - Complete documentation overview
Support:
- Contact Support - Get help from our team
For a complete overview of features and configuration options, see Magento 2 review reminder extension.