Configure Organization & Local Business Schema

• Company name and logo
• Contact information (phone numbers)
• Social media profiles
• Company rating (if available)

Location: Magmodules → Rich Snippets Suite → Schema: Organization

1. Set Enable to Yes
2. Configure contact information
3. Add social media links
4. Click Save Config

Add contact points for different purposes:

Example:

Add your company's social media profile URLs:

• Facebook
• Twitter/X
• LinkedIn
• Instagram
• YouTube
• Pinterest

These appear in Google's Knowledge Panel and help verify your official presence.

If you use a third-party review platform (like Google Reviews), you can include your organization's overall rating:

1. Install the compatible review extension (e.g., Google Reviews)
2. Select the Source in Organization Rating settings
3. The aggregate rating appears in your Organization schema

Use LocalBusiness if you have:

• Physical retail stores
• Pickup locations
• Service centers
• Showrooms

Location: Marketing → Rich Snippets → Local Business

This grid allows you to add, edit, and manage multiple business locations.

Click Add New and fill in:

To find latitude and longitude:

1. Go to Google Maps
2. Search for your address
3. Right-click on the exact location
4. Click the coordinates to copy them
5. Format: 52.3676, 4.9041 (latitude, longitude)

Enter opening hours in this format:

Mo-Fr 09:00-18:00
Sa 10:00-17:00
Su Closed

Or for 24/7:

Mo-Su 00:00-24:00

Common LocalBusiness types:

• Store - General retail store
• ClothingStore - Fashion retail
• ElectronicsStore - Electronics retail
• FurnitureStore - Furniture retail
• Restaurant - Food service
• AutoDealer - Car dealership
• MedicalBusiness - Healthcare

After adding locations:

1. Go to Magmodules → Rich Snippets Suite → Schema: LocalBusiness
2. Set Enable to Yes
3. Choose Local Business: All or Specific locations
4. Click Save Config

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Company Name",
  "url": "https://yourstore.com",
  "logo": "https://yourstore.com/media/logo.png",
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+31-20-123-4567",
      "contactType": "customer service",
      "areaServed": ["NL", "BE"]
    }
  ],
  "sameAs": [
    "https://facebook.com/yourcompany",
    "https://twitter.com/yourcompany",
    "https://linkedin.com/company/yourcompany"
  ]
}

{
  "@context": "https://schema.org",
  "@type": "Store",
  "name": "Your Store - Amsterdam",
  "image": "https://yourstore.com/media/amsterdam-store.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Damrak 1",
    "addressLocality": "Amsterdam",
    "postalCode": "1012 LG",
    "addressCountry": "NL"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "52.3738",
    "longitude": "4.8910"
  },
  "telephone": "+31-20-123-4567",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    }
  ],
  "priceRange": "$$"
}

• Use your official legal company name
• Include all active social media profiles
• Keep contact information up to date
• Use high-resolution logo (min 112x112px, recommended 1200px wide)

• Add all physical locations
• Use exact GPS coordinates
• Keep opening hours current
• Include location photos
• Use the most specific business type

• Claim your Google Business Profile
• Ensure website information matches Google Business
• Consistent NAP (Name, Address, Phone) across all platforms